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Search engine optimization (SEO)
The process of improving the visibility of a web site or a web page in search engine results. There are many strategies and tactics that can influence the rankings of web pages in search engines. For example, using relevant keywords so users can more easily find the site when searching for such information. Modern search engines now use sophisticated algorithms to calculate search results so SEO is rapidly becoming a profession in itself.
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- Part of Speech: noun
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- Industry/Domain: Online services
- Category: Search engines
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