Sponsorship

Sponsorship

The connexion of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

sponsorship

Convention; Conferences

Donated financial or material support, usually in exchange for recognition; Paid opportunity for entity or an exhibitor to increase its visibility at the event.

sponsorship

Advertising; Marketing communications

The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.

sponsorship

Advertising; Radio advertising

The purchase by an advertiser of a a unique right of association with a radio program or specific feature. The message is similar to a mention, but typically comes with a ...

sponsorship

Computer; Operating systems

An advertiser's association with a Web site that can involve financial or material support in return for increased visibility perceived advantage over run-of-site advertising and ...

sponsorship

Software; Operating systems

An advertiser's association with a Web site that can involve financial or material support in return for increased visibility perceived advantage over run-of-site advertising and ...

about maps

Advertising; Marketing communications

Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the ...

absolute cost advantage

Advertising; Marketing communications

The cost advantage of a company over another when it has a cheaper source of raw materials, control of superior knowledge through patents, and other intelectual property rights, ...

brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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