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trp - total rating point
Also called GRP (Gross Rating Point). The term refers to the total number of impressions delivered by a media schedule expressed as a percentage of a market population.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
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- Acronym-Abbreviation:
Other Languages:
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