Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

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Advertising

Brand identity

Marketing; Advertising

How you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity.

Advertising speciality

Marketing; Advertising

A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a promotional product.

Advertorial

Marketing; Advertising

An advertisement that has the appearance of a news article or editorial, in a print publication.

Brand image

Marketing; Advertising

The perception of your product or your brand by the consumer.

Brand manager

Marketing; Advertising

Person who has marketing responsibilities to develop and execute marketing programmes that increase brand identity and awareness for a specific product.

Business-to-business advertising

Marketing; Advertising

Advertising directed to other businesses, rather than to consumers.

Corporate social responsibility (CSR)

Marketing; Advertising

A concept whereby companies integrate economic, social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.