Advertising

Advertising

A form of marketing that aims to persuade an audience to feel a certain way about products and services.

Industry: Marketing

Add a new term

Contributors in Advertising

Become a Contributors

Advertising

Market segmentation

Marketing; Advertising

To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.

Qualitative survey

Marketing; Advertising

A method of advertising research that emphasises the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups.

Tag line

Marketing; Advertising

A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign.

Quantitative survey

Marketing; Advertising

A method of advertising research that emphasises measurement of incidence of consumer trends within a population.

Brand image

Marketing; Advertising

The customer's net "out-take" from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for ...