Brand identity

Brand identity

How you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity.

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Part of Speech: conjunction
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Industry/Domain: Marketing
Category: Advertising
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Related terms

brand identity

Marketing; Advertising

How you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity.

brand identity

Software; Operating systems

A company's or partner's logo, fonts, and colour themes or schemes intended to visually signify who and what the company is.

brand identity

Business administration; Business management

The meaning of a brand to the company that owns it, as expressed through its advertising.

Brand Identity

Marketing; Advertising

The outward expression of the brand, including its name and visual appearance. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s ...

identity

Software; Productivity software

A person or entity that must be verified by means of authentication, based on criteria such as password or a certificate.

identity

Sociology; Social media

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national ...

money authority need (MAN)

Marketing; Advertising

M.A.N. or MAN is an acronym used in selling for qualifying new prospects. It stands for money, authority and need. Does the prospect have the Money to pay? (M) Does the prospect ...

volume segmentation

Marketing; Advertising

The division of a market into segments on the basis of the varying volume of demand for the product by individuals, groups or types of customers; typically, the segments are ...

volume analysis

Marketing; Advertising

A technique or method of marketing control in which sales volume in dollars or units or physical volume in units is measured over a given period in an attempt to identify ...

voice-over

Marketing; Advertising

A voice over is a commentary heard on a TV advertisement, but spoken by an off-screen announcer.

face-to-face selling

Marketing; Advertising

Selling situations in which salesperson and buyer meet together ,rather than use telephone or mail, to conduct their business.

sales force mix

Marketing; Advertising

The mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.

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