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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
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Corporate communications
Faux pas
Communication; Corporate communications
This is when an external agent (e.g. NGO), claims that an organisation has violated accepted, although unwritten, social rules and expectations.
Expert prescriber
Communication; Corporate communications
A role whereby a communication practitioner acts as a specialist on communication issues but to a large extent, independently of senior management.
Executive team
Communication; Corporate communications
The senior management team of a company, usually led by the CEO, in charge of the overall management and strategic direction of the entity.
Leadership communication
Communication; Corporate communications
This is the general skills of a leader in communicating to employees in an organization; including visionary and transformational abilities to inspire and motivate employees as well as skills to ...
Latent issue
Communication; Corporate communications
A development or trend in the public arena that can be detected and monitored, and which in time may result in an active issue that becomes associated in the public mind with an organisation or ...
Laddering
Communication; Corporate communications
This is a research method where people's opinions are represented as a means-end chain; it is used to infer the basic values and motivations that drive people.
Gatekeeping research
Communication; Corporate communications
This refers to the analysis of the characteristics of a press release or video news release that allow them to 'pass through the gate' and appear in a news medium.