Economics

Economics

basics of economics

Industry: Economy

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Economics

Favorability Scale

Economy; Economics

A scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable; 2. Somewhat ...

Fear Appeals in Advertising

Economy; Economics

Advertising messages which use fear as their focus; often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard ...

Federation of Australian Commercial Television Stations

Economy; Economics

An association of Australian commercial television stations responsible for the control of television advertising standards; the Federation must preview and approve all commercial announcements ...

A sales manager whose prime responsibility is for the supervision of the sales force in its outside selling activities; generally, the field sales manager will have only minimal involvement in the ...

Features and Benefits Selling

Economy; Economics

A selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.

Feature Modification

Economy; Economics

A change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser; also called Functional Modification.