Economics

Economics

basics of economics

Industry: Economy

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Economics

Scanner Systems

Economy; Economics

Electronic equipment which allows product bar codes to be read; the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.

Screening Interview

Economy; Economics

An early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.

The idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a ...

Satisficing

Economy; Economics

A planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.

Scaled Response

Economy; Economics

Questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.

Sampling Unit

Economy; Economics

The individual members chosen from a total population as respondents in a marketing research study.

Variability

Economy; Economics

One of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality ...