Economics

Economics

basics of economics

Industry: Economy

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Economics

Mark-Up

Economy; Economics

The amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.

A theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones ...

Marketing Research-To-Sales Ratio

Economy; Economics

A marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales; total marketing research expenditure is ...

Marketing Planning Process

Economy; Economics

A systematic approach to the achievement of marketing goals. Steps in the process include situation analysis; setting of objectives; strategy formulation; development of action programs; ...

Marketing Services

Economy; Economics

Services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly ...

Marketing Services Agencies

Economy; Economics

Independent companies providing assistance to firms in getting products to their target markets; they include marketing research agencies, advertising agencies, sales promotions specialists, ...

Marketing-Oriented Company

Economy; Economics

One which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.