Economics

Economics

basics of economics

Industry: Economy

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Economics

Sales Potential

Economy; Economics

An organisation's expected sales of a product in a given market for a specified period; the share of the total market that a firm can reasonably expect to attain in a given time. See Market ...

Sales Planning

Economy; Economics

The assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.

Sales Quota

Economy; Economics

The expected level of sales for a territory in a given period; a sales quota is the expression of a territory's volume and profit objectives.

Sales Personnel Recruitment

Economy; Economics

Identifying appropriate sources of sales personnel and attracting applicants to the firm.

Sales Presentation

Economy; Economics

A salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.

Vertical Co-operative Advertising

Economy; Economics

Shared advertising by two or more members at different levels of a channel of distribution, each paying part of the total cost. See Co-operative Advertising; Horizontal Co-operative Advertising.

Vertical Channel Conflict

Economy; Economics

Discord among members at different levels of a marketing channel, for example manufacturer-wholesaler or wholesaler-retailer discord. See Channel Conflict; Inter-Type Channel Conflict; Horizontal ...