Economics

Economics

basics of economics

Industry: Economy

Add a new term

Contributors in Economics

Become a Contributors

Economics

Seasonal Discount

Economy; Economics

A reduced price to encourage the purchase of a particular product in the off-season; perhaps better thought of as an "out-of-season" discount. See Discount.

Apathy

Economy; Economics

A 'couldn't care-less' attitude of suppliers to customer complaints; a common cause of irritation to consumers who complain about poor product quality or service.

Customer service characterised by a low level of personal contact with customers; low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines ...

Attractiveness-Strength Model

Economy; Economics

A two-dimensional matrix that portrays a company's products or strategic business units, showing the market or industry attractiveness on one axis and business strength or ability to take advantage ...

Audience Attention Probability

Economy; Economics

The degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet; for example, the audience attention probability of an advertisement for a new ...

Attitudinal Loyalty

Economy; Economics

The loyalty displayed by consumers when they repeatedly buy brands they know and trust; their consistent attitudes result in habitual buying behaviour. Also referred to as behavioural loyalty, ...

Attitudinal Research

Economy; Economics

The gathering of data to measure consumers' attitudes to a product or brand in terms of their knowledge and opinions ot it (cognitive approach), their overall impressions of it (affect approach) and ...