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Economics

basics of economics

Contributors in Economics

Economics

Free-alongside-Ship Pricing

Economy; Economics

A pricing approach in which the manufacturer pays the freight cost to the wharf; costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.

Forward Integration

Economy; Economics

A strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration; Horizontal Integration.

Free Merchandise

Economy; Economics

A type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.

Forward Buy

Economy; Economics

The placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.

Free-Form Presentation

Economy; Economics

A selling approach which does not rely upon any set formula or method. See Formula Approach.

Four Ps

Economy; Economics

The four major controllable variables of the marketing mix - product, price, promotion and place.

Benchmark

Economy; Economics

A standard, or point of reference, against which something else may be measured. See Benchmarking.

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