Economics

Economics

basics of economics

Industry: Economy

Add a new term

Contributors in Economics

Become a Contributors

Economics

Foreign Market Entry

Economy; Economics

Expansion by entering an overseas market; the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.

Fluctuating Demand

Economy; Economics

Demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.

Forecasting

Economy; Economics

Predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.

Flighting

Economy; Economics

Scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity; Pulsing.

Follow-the-Leader Pricing Strategy

Economy; Economics

A pricing strategy adopted by firms which copy the market leader's prices.

Foreign Currency Exchange Rate

Economy; Economics

The price of one country's currency expressed in terms of the currency of another country.

Big mac scale

Economy; Economics

An approach to rating the cost of living in various economic sectors based on the percentage of weekly wage needed to buy a McDonald's Bic Mac hamburger.