Economics

Economics

basics of economics

Industry: Economy

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Economics

General electric strategic business portfolio planning grid

Economy; Economics

A portfolio analysis and planning grid developed by General Electric; it uses a two-dimensional matrix based on industry attractiveness and business strength.

Generic advertising

Economy; Economics

Advertising a category or class of product rather than a particular brand, as in "Butter is good for you!", "Feed the man meat!", "Drinka Pinta Milka Day!", etc.

Gap analysis

Economy; Economics

The determination of the methods and techniques used to fill the "gap" between corporate sales and financial objectives and the current long-range forecasts of the sales team.

Galvanic skin response

Economy; Economics

A physiological testing technique in which the electrical conductivity of the skin is measured to cheque the level of arousal caused by an advertisement.

General public

Economy; Economics

All of the people in the society in which a firm operates; within the general public there may be some who view its actions favourably and some who view them unfavourably.