18 Terms
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Economics
basics of economics
Industry: Economy
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Economics
Sale advertising
Economy; Economics
Advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
S-type response
Economy; Economics
A response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace.
Marketing Information System
Economy; Economics
An organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order ...
Marketing Intermediaries
Economy; Economics
Independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution ...
Marketing Expense-To-Sales Ratio
Economy; Economics
A marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive; total marketing expenses are ...
