23 Terms
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Economics
basics of economics
Industry: Economy
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Economics
Macromodel
Economy; Economics
A descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant ...
Mail Order Selling
Economy; Economics
A system of retailing in which customers order merchandise, usually from a catalogue, by mail; the goods are shipped direct to the customer's home.
Macrosegmentation
Economy; Economics
The division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants.
Mail Order House
Economy; Economics
A retailing organisation which uses catalogues rather than a sales force to promote its goods to customers; also called a Catalogue Retailer.
Macromarketing
Economy; Economics
The study of marketing decision-making from a societal perspective.
Advertising Control - Advertising Copy
Economy; Economics
The content and context of a message contained in an advertisement.
Advertising Federation of Australia
Economy; Economics
An association representing the interests of Australian advertising agencies.
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