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Advertising Effectiveness
Economy; Economics
The degree to which the objectives of an advertisement or advertising campaign have been achieved; the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand ...
Advertising Elasticities
Economy; Economics
Measurements of the effect on other marketing variables of various levels of advertising expenditure; for example, measurement of the effect of high levels of advertising on consumer perceptions of ...
Advertising Campaign Evaluation
Economy; Economics
The measurement of the success of a planned programme of advertising in terms of sales, increased product awareness, wider distribution or other programme objectives.
Advertising Exposure
Economy; Economics
One presentation of an advertisement to an audience; advertising managers must decide how many "exposures" will be required to achieve their goal or objective.
Advertising Institute of Australia
Economy; Economics
An association representing the interests of individuals within the advertising industry in Australia.
Advertising Goal
Economy; Economics
A particular communication task to be accomplished with a specific target audience in a given period of time.
Basic Accounting Equation
Economy; Economics
The balancing relationship between a firm's assets and the sum of its liabilities and equity.
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