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Economics
basics of economics
Industry: Economy
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Economics
Active Data
Economy; Economics
Information that is acquired by organisations when customers interact with their websites; the information is relayed to the organisations either by means of cookies – unique identifiers that allow ...
Maslow's Theory of Motivation
Economy; Economics
The theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to; thus, when a lower-order need is satisfied it ...
Activity Report
Economy; Economics
A report used by salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) to management as a measure of their ...
Activity Stage Model
Economy; Economics
The process in which the various tasks that need to be done to bring a new product to market are mapped out in sequential order. See New Product Development.
Actual Product
Economy; Economics
The tangible features of a product, including styling, quality level, features, brand name and packaging; also called the Formal Product or Tangible Product. See Augmented Product; Core Product.
Active Listening
Economy; Economics
Listening that is more than passively hearing what the customer is saying; implies the need for a salesperson to think while listening and to evaluate what is being said.
Sampling Error
Economy; Economics
A measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.