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Economics

basics of economics

Contributors in Economics

Economics

Accomodated entry

Economy; Economics

Entry of firms to a market is accomodated when structural entry barriers are low and entry-deterring strategies are either ineffective or too costly.

Complementarities

Economy; Economics

Organisational practises that, when practised simultaneously, promote each other's effectiveness.

Buyer power

Economy; Economics

Power of individual buyers to negotiate prices that extract profit from sellers.

Deterred entry

Economy; Economics

When an incumbent can keep an entrant out by using entry-deterring strategies.

Umbrella branding

Economy; Economics

Marketing a number of products under a single brand name.

Activity Quota

Economy; Economics

A common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities; activities used in this way include total calls ...

Active Value

Economy; Economics

The value a consumer gets from the actual use of a product, such as a lawn mower, sewing machine, or taxi; in other cases, such as watching a movie or visiting an art gallery, the value is reactive . ...

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