Economics

Economics

basics of economics

Industry: Economy

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Economics

Campaign

Economy; Economics

A related selection and execution of IMC activities to achieve marketing communication objectives.

A method of calculating total market demand for a product in which a base number, such as the total population of a country, is multiplied by several percentages, such as the number in the population ...

Centre-of-influence method

Economy; Economics

A prospecting method based on referrals; a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.

Centralised exchange system

Economy; Economics

A system for the trading of goods which utilises a central market. See Decentralised Exchange System.

Chain store

Economy; Economics

A group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.

Generic competitors

Economy; Economics

Products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must ...

Geocentric approach to pricing

Economy; Economics

An approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each ...