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Economics
basics of economics
Industry: Economy
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Economics
Market Entry Barrier
Economy; Economics
Any circumstance or feature of a market which inhibits or deters a firm from entering it; the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant ...
Market Nicher
Economy; Economics
A company whose products serve segments too small to be of interest to firms with larger shares of the market; also called market specialists, threshold firms or foothold firms. See Market ...
Market Expansion
Economy; Economics
A growth strategy in which an organisation targets existing products to new markets; market development by targeting new geographic markets, new demographic or psychographic segments, or totally new ...
Market Penetration
Economy; Economics
A growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
Market Dynamics
Economy; Economics
Changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Market Follower
Economy; Economics
A company content to maintain its existing market share behind an established market leader. See Market Challenger; Market Leader; Market Nicher.
Market Opportunity Evaluation
Economy; Economics
The matching of an identified market opportunity to an organisation's objectives and resources.
