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Economics

basics of economics

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Economics

Validity
Economy; Economics

In marketing research, the obtaining of the right information for the purposes of the study.

Logistical Functions
Economy; Economics

One of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel; logistical functions include the assembling of a ...

Logistics
Economy; Economics

Activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.

Logistical Costs
Economy; Economics

Costs involved in the acquisition and transportation of materials required for production, and for the storage, handling, and shipment of finished goods to customers.

Lost Account Ratio
Economy; Economics

A measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.

Loss Leader
Economy; Economics

A product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

Local Buy
Economy; Economics

The buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.

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