Economics

Economics

basics of economics

Industry: Economy

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Contributors in Economics

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Economics

Marketing Audit

Economy; Economics

The periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.

Market Testing

Economy; Economics

Introducing a new product and marketing programme into a market on a limited basis in order to test both before a full launch. See New Product Development.

Outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural ...

Advertising Planning Process

Economy; Economics

The steps or stages taken in planning an advertising campaign; the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing ...

Advertising Standards Council

Economy; Economics

A body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for ...

Advertising Research

Economy; Economics

Research done to test the effectiveness of advertising; this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to ...