4 Terms
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Economics
basics of economics
Industry: Economy
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Economics
Call-back approach
Economy; Economics
Making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Call planning
Economy; Economics
The arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.
Cannibalisation
Economy; Economics
The loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation; Unplanned Cannibalisation.
Call report
Economy; Economics
A written record of sales calls made by a representative for submission to a supervisor. See Call.
C-type response
Economy; Economics
A response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Call centre
Economy; Economics
An organisation established for telemarketing operations, either out-going or incoming or both.
