Economics

Economics

basics of economics

Industry: Economy

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Economics

Aided Recall Test

Economy; Economics

A method of post-testing the effectiveness of an advertisement or advertising campaign; respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.

Agent

Economy; Economics

An intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.

Agricultural Substitute

Economy; Economics

A product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.

Agile Corporation

Economy; Economics

An organisation that is flexible and able to move quickly in response to continuously changing market conditions, organising its resources and adjusting its marketing strategies accordingly.

An assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales; for example, a newsagency might add indoor plants and housewares to its range ...

Screening

Economy; Economics

An early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop; two broad approaches to idea ...

Anticipatory Pricing

Economy; Economics

The practise of setting a somewhat higher price than would otherwise have been chosen in expectation of cost inflation, government price control, or similar environmental circumstance.