Email

Email

Electronic communication using one of the accepted protocols.

Contributors in Email

Email

The part of an email message or Web page that is visible without scrolling. Material in this area is considered more valuable because the reader sees it first. Refers to a printing term for the top ...

Access

Software; Email

Microsoft software tool used for developing a database. Any database vendor you work with -- email broadcaster, list broker, third-party list-hygiene service, etc. -- should be able to work with this ...

Acquisition cost

Software; Email

In email marketing, the cost to generate one lead, newsletter subscriber or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers ...

Ad swap

Software; Email

An exchange between two publishers in which each agrees to run the other's comparably valued ad at no charge. Value is determined by rate card, placement, size of list, quality of list, name brand ...

Affiliate

Software; Email

A marketing partner that promotes your products or services under a payment-on-results agreement.

Affirmative consent

Software; Email

An active request by a reader or subscriber to receive advertising or promotional information, newsletters, etc. Generally affirmative consent does not included the following -- failing to uncheck a ...