Email

Email

Electronic communication using one of the accepted protocols.

Industry: Software

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Email

Event triggered email

Software; Email

Pre-programmed messages sent automatically based on an event such as a date or anniversary.

A 1 pixel-by-1 pixel image tag added to an HTMLmessage and used to track open rates by email address. Opening the message, either in the preview pane or by clicking on it, activates the bug and sends ...

Ezine (also e-zine)

Software; Email

Another name for email newsletter, adapted from electronic-zine or electronic magazine.

Webmail

Software; Email

Any of several Web-based email clients where clients have to go to a website to access or download email instead of using a desktop application. Some examples are Gmail, Yahoo! Mail and Hotmail.

False positive

Software; Email

A legitimate message mistakenly rejected or filtered as spam, either by an ISP or a recipient's anti-spam program. The more stringent an anti-spam program, the higher the false-positive rate.

Welcome message

Software; Email

Message sent automatically to new list members as soon as their email addresses are added successfully.

Feedback loop (FBL)

Software; Email

Information provided by a variety of ISPs about which subscribers are making your email as spam, as well as overall insight into your reputation with that ISP.