Email

Email

Electronic communication using one of the accepted protocols.

Industry: Software

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Email

Linkrot

Software; Email

What happens when links go bad over time, either because a Web site has shut down or a site has stopped supporting a unique landing page provided in an email promotion.

List

Software; Email

The list of email addresses to which you send your message. Can be either your house list or a third-party list that sends your message on your behalf.

List fatigue

Software; Email

A condition producing diminishing returns from a mailing list whose members are sent too many offers, or too many of the same offers, in too short a period of time.

List hygiene

Software; Email

The act of maintaining a list so that hard bounces and unsubscribed names are removed from mailings. Some list owners also use an email change-of-address service to update old or abandoned email ...

Denial-of-service attack (DOS)

Software; Email

An organised effort to disrupt email or Web service by sending more messages or traffic than a server can handle, shutting it down until the messages stop.

Deploy

Software; Email

The act of sending the email campaign after testing.

Digest

Software; Email

A shortened version of an email newsletter which replaces full-length articles with clickable links to the full article at a Web site, often with a brief summary of the contents.