Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Unique visitor

Advertising; Online advertising

A unique visitor is someone with a unique address who is entering a Web site for the first time that day (or some other specified period). Thus, a visitor that returns within the same day is not ...

A special entrance page to a website. Splash pages are useful for banners offering competitions and other special offers the advertiser does not want to put on their site's main page. Also known as a ...

Run-of-site.

Advertising; Online advertising

A run-of-site ad is one that is placed to rotate on all nonfeatured ad spaces on a site. CPM rates for run-of-site ads are usually less than for rates for specially-placed ads or sponsorships.

Sponsorship

Advertising; Online advertising

Sponsorship is an association with a Web site in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising.

Targeting

Advertising; Online advertising

Targeting is purchasing ad space on Web sites that match audience and campaign objective requirements.

View

Advertising; Online advertising

A view is, depending on what's meant, either an ad view or a page view.

Google AdWords

Advertising; Online advertising

Is a programme for advertisers to have their text, image, and video ads appear next to search results for keywords that they bid on and on partner sites with relevant content. Advertisements can be ...