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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
A keyword phrase
Advertising; Online advertising
(also called key phrase) is a phrase of two or more keywords that's used for search engine optimization.
Exact match
Advertising; Online advertising
Your ad can appear only with results for the exact keyword or keyword phrase that you indicate with brackets around it.
Negative keyword
Advertising; Online advertising
Your ad will not appear with search results that include terms you list as negative keywords
Phrase match
Advertising; Online advertising
Your ad can appear with search results for your term in quotation marks.
User session
Advertising; Online advertising
A user session is someone with a unique address that enters or reenters a Web site each day (or some other specified period). A user session is sometimes determined by counting only those users that ...
Run-of-network
Advertising; Online advertising
A run-of-network ad is one that is placed to run on all sites within a given network of sites. Ad sales firms handle run-of-network insertion orders in such a way as to optimise results for the buyer ...
Sponsor
Advertising; Online advertising
Depending on the context, a sponsor simply means an advertiser who has sponsored an ad and, by doing so, has also helped sponsor or sustain the Web site itself. It can also mean an advertiser that ...
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