5 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
Agate line
Advertising; Online advertising
Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of ...
Adjacency
Advertising; Online advertising
A programme or a commercial announcement that is adjacent to another either preceding or following, on the same station.
Across the board
Advertising; Online advertising
A programme that is broadcast at the same time period every day.
Chain break (cb)
Advertising; Online advertising
The time during which a network allows a station to identify itself; usually a 20-second spot (slang "twenty"); now often a 30-second spot plus a ten-second spot, with 20 seconds remaining for ...
Keyword-rich pages
Advertising; Online advertising
Have a high keyword density and have good keyword prominence. In other words, their content is full of keywords in key places
Keyword research
Advertising; Online advertising
Is the process of researching keywords that will bring targeted traffic to each page at your site.
Carryover effect
Advertising; Online advertising
The residual level of awareness or recall after a flight or campaign period, used to plan the timing of schedules.
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