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Print advertising

Any advertisement that is printed on a paper publication, such as newspapers, magazines, newsletters, booklets, flyers, direct mail etc.

Contributors in Print advertising

Print advertising

art director

Advertising; Print advertising

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

Brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...


Advertising; Television advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organisation in hopes the synergy of the two brands is even more powerful than a ...

Hybrid model

Advertising; Television advertising

A combination of two or more online marketing payment models.

Guerilla marketing

Advertising; Television advertising

Unconventional marketing aiming to get maximum results investing minimal resources.


Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Direct response

Advertising; Print advertising

Direct mail that asks the consumer for some feedback. This includes coupons, reply cards, a phone number, web address, etc.

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