Marketing

Marketing

Industry: Business services

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Marketing

Customer loyalty

Business services; Marketing

The likelihood of a customer repurchasing from a company due to favourable past experiences and effective branding.

Demographic data

Business services; Marketing

Information used to target segments of the population for marketing such as age, sex and income.

Differentiation

Business services; Marketing

Creating or successfully giving the perception that a product is unique.

Baby boomer

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Banner adverts

Business services; Marketing

Advertisements put in the banners of web pages as a means to build brand awareness or increase website traffic.

Brand

Business services; Marketing

A name, sign, symbol, colour combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Brand extension

Business services; Marketing

Using a product or company's existing brand identity to promote and brand a new product outside the original product's market. An example would be Nike making sports apparel first and then adding ...