8 Terms
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Marketing
Industry: Business services
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Marketing
Marketing orientation
Business services; Marketing
A business that focuses on finding and meeting needs of the consumer first.
Micro environment
Business services; Marketing
The suppliers, customers, competitors and the internal environment from which a company can have some influence and control.
Mystery shopping
Business services; Marketing
Individuals employed to visit a retailer and rate certain aspects of the business anonymously.
Niche marketing
Business services; Marketing
A portion of the market that is accessible but not being serviced by mainstream corporations, most likely because it has a narrow focus.
Offensive marketing
Business services; Marketing
Marketing that’s purpose is to gain market share from competitors.
Packaging
Business services; Marketing
The protective material used on products that also presents an opportunity to promote the product and brand.
Pareto principle
Business services; Marketing
A theory created by Vilfredo Federico Damaso Pareto, it states that about 80% of results come from about 20% of contributions. For example, 80% of business comes from 20% of the clients, or 80% of ...
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