Marketing

Marketing

Contributors in Marketing

Marketing

A theoretical condition in a market in which no company or consumer has any real power. The following are considered to be characteristics of perfect markets: infinite buyers or infinite sellers, no ...

Pester power

Business services; Marketing

The influence children can have over an adult to purchase a product.

Porter's five forces

Business services; Marketing

A model created by Michael E Porter and used to analyse the five forces that affect a business: buyers, suppliers, substitutes, new entrants and rivals.

Positioning

Business services; Marketing

How a company differentiates their product and who they are going to target.

Prestige pricing

Business services; Marketing

Pricing a product high to encourage the perception of higher quality and sometimes status.

Price taker

Business services; Marketing

A company or individual that can not influence price.

Product life cycle

Business services; Marketing

A cycle that all products follow from introduction, growth, maturity and decline. It is possible however, for a product to be reborn and delay decline if a new use is discovered.