Marketing

Marketing

Industry: Business services

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Marketing

Early majority

Business services; Marketing

People who adopt a product before the average person, but after the innovators and early adopters.

Late majority

Business services; Marketing

People who adopt a product after the innovators, early adopters and early majority because of need or social pressure.

Affinity marketing

Business services; Marketing

Marketing a product in the same medium that shares a common interest with the product. For example, an advertisement for a sporting good store during a sports event.

After sales service

Business services; Marketing

Service that is done after the sale to ensure customer satisfaction and loyalty.

Ambient media

Business services; Marketing

Media that is not traditional in nature and can be found in very common places, such as advertisements on receipts or in the back seat of taxies.

Ambush marketing

Business services; Marketing

An attempt by a company to affiliate itself with an event or idea without having to pay for the official affiliation. An example is a company becoming a sponsor of a sports team without having to ...