20 Terms
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Marketing
Industry: Business services
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Marketing
Advertorial
Business services; Marketing
An advertisement made to have the appearance of an editorial.
Advocacy advertising
Business services; Marketing
Advertisement not to make a profit, but to communicate a just cause or message.
Affiliate marketing
Business services; Marketing
The practise of a business rewarding another business, called an affiliate, for bringing customers from the affiliates website to their website.
Asset led marketing
Business services; Marketing
The practise of using the strength of a the products brand name or image to promote and market new and old products.
Price floor
Business services; Marketing
The minimum amount that can be charged due to product cost or law restrictions.
Non tariff barriers
Business services; Marketing
Measures taken to reduce import, by other means than a tariff. Examples could include high licence fees, long custom waits and currency manipulation.
