20 Terms
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Marketing
Industry: Business services
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Marketing
Passive exporter
Business services; Marketing
A company that waits for orders to import rather than actively seek them.
Penetration price
Business services; Marketing
The low price a product enters a market to gain a large volume of sales to compensate for a lack of uniqueness.
Price ceiling
Business services; Marketing
The maximum the price can be set, whether by law or market conditions.
Experience curve
Business services; Marketing
The relationship between newly launched products and a higher production cost per unit, compared to later in the product's life cycle when the cost per unit has decreased due, partially, to ...
External analysis
Business services; Marketing
A study of the external marketing environment, including customers, competition, and social change.
Field marketing
Business services; Marketing
Direct marketing that occurs outside the home or office and in public. It encompasses outdoor promotional events, handing out of coupons or pamphlets, in-store promotional activities, etc.
Focus groups
Business services; Marketing
Small groups are used to represent larger proportions of the market for research purposes.
