12 Terms
Home > Industry/Domain > Business services > Marketing
Marketing
Industry: Business services
Add a new termContributors in Marketing
Marketing
Forecasting
Business services; Marketing
Various methods of predicting future events or sales by using past experiences.
Grey market
Business services; Marketing
1. Also called silver market, it's used to refer to the market of individuals over 65. 2. The sale of products, many times imported, that may be legal but is unauthorised by the original ...
Internal customers
Business services; Marketing
Employees who use the services of other employees within a company; such as an IT department servicing the company
Internal marketing
Business services; Marketing
Raising awareness of a marketing campaign within a company to promote support and ultimately success.
Joint venture
Business services; Marketing
An agreement between 2 or more parties for a specific purpose where both parties share liability.
Logo
Business services; Marketing
A graphic or picture that identifies and differentiates a company, brand or product from another.
Macro environment
Business services; Marketing
External factors that are beyond a company's control, such as laws, that affect its business.
