Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Average exposure

Advertising; Online advertising

The average number of times that each audience member has been exposed to an advertisement.

Average audience

Advertising; Online advertising

The number of broadcast homes that are tuned in for an average minute of a broadcast.

Audience turnover

Advertising; Online advertising

That part of a broadcast audience that changes over time

Frequency capping

Advertising; Online advertising

This describes the process of using cookies to track the impression count of ads served, and stop any given ad being shown to a single visitor more than the set number of times.

Exclusivity

Advertising; Online advertising

This refers to an advertiser requesting that their ad not be shown in rotation. This normally results in a higher fee for the publisher, as it reduces the number of ads they could otherwise show.

Contextual advertising

Advertising; Online advertising

Also known as content-targeted advertising, contextual advertising is tailored to suit the specific content or theme of a website, e.g. movie ads on a film review website.