Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Affiliate marketing

Advertising; Online advertising

Is the use by a Web site that sells products of other Web sites, called affiliates , to help market the products.

A graphic image in GIF (graphical interchange format) format composed of multiple layers which display in turn, providing the illusion of motion. A large percentage of non rich-media banner ads are ...

Area of dominant influence (adi)

Advertising; Online advertising

Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market;

American Research Bureau (ARB)

Advertising; Online advertising

One of several national firms engaged in radio and television research; the founder of Arbitron ratings.

Agency recognition

Advertising; Online advertising

Acknowledgment by media owners that certain advertising agencies are good credit risks and/or fulfil certain requirements, thus qualifying for a commission.