Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Impression

Advertising; Online advertising

According to the "Basic Advertising Measures," from FAST , an ad industry group, an impression is "The count of a delivered basic advertising unit from an ad distribution point. Impressions are how ...

Media buyer

Advertising; Online advertising

A media buyer, usually at an advertising agency, works with a media planner to allocate the money provided for an advertising campaign among specific print or online media (magazines, TV, Web sites, ...

Media broker

Advertising; Online advertising

Since it's often not efficient for an advertiser to select every Web site it wants to put ads on, media brokers aggregate sites for advertisers and their media planners and buyers, based on ...

Fold

Advertising; Online advertising

"Above the fold," a term borrowed from print media, refers to an ad that is viewable as soon as the Web page arrives. You don't have to scroll down (or sideways) to see it.

Roi

Advertising; Online advertising

Return on investment is "the bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested).