10 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
Intermercial
Advertising; Online advertising
A composite term derived from 'interactive' and 'commercial', an intermercial is a short video ad played to website visitors between leaving one page and the loading of the next
Javascript
Advertising; Online advertising
A cross-platform, object-oriented programming language widely used to provide web pages with interactive elements and features useful to advertisers, such as banner rotation.
Make goods
Advertising; Online advertising
Payments made by a publisher to an advertiser as recompense for not hitting pre-arranged targets for impressions, or for high numbers of load errors
Interstitial
Advertising; Online advertising
These are ads that load between web pages without being activated by a request (see also superstitials).
Max loop size
Advertising; Online advertising
The number of times a single animated graphic is permitted to repeat its loop.
Log file
Advertising; Online advertising
A web server's record of its activity, including page requests and load errors.
Landing page.
Advertising; Online advertising
The web page displayed by a browser when an ad has been clicked on
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10 Terms