fjala-e-gojës

fjala-e-gojës

Marketingu i Fjalës-së-gojës (WOMM), i quajtur gjithashtu reklama nga fjala e gojës, është një formë e papaguar e promovimit-gojore ose me shkrim [1] -te cila konsumatorët e kënaqur i tregojnë njerëzve të tjerë se sa ata e pëlqejnë një biznes, produkt, shërbim, apo ngjarje.

  Fjala-e-gojës është një nga format më të besueshme të reklamimit sepse njerëzit që nuk qëndrojnë për të fituar personalisht duke promovuar diçka vënë reputacionin e tyre në vijë çdo herë që bëjnë një rekomandim.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: New media advertising
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