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marketing

The management process responsible for identifying, anticipating and satisfying consumers profitably.

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Related terms

marketing i drejtpërdrejtë
Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

marketing global
Advertising; Marketing communications

The adoption of a common marketing strategy and implementation plan for all countries in which a manufacturer markets his goods.

marketing i përzier
Advertising; Marketing communications

The combination of the elements of the marketing programme, including product, price, place and promotion.

përgjigjje e drejtpërdrejtë
Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize
Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

kulturë
Advertising; Marketing communications

The shared values, beliefs and behaviours of a society.

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