Loss Leader

Loss Leader

A product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

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Part of Speech: proper noun
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Industry/Domain: Economy
Category: Economics
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Related terms

loss leader

Retail; Supermarkets

An item sold with little, if any, markup, or at a loss, to attract shoppers. See giveaway.

loss leader

Professional careers; Sales

A product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

loss leader

Convention; Conferences

Item offered by a retailer at cost or less than cost to attract customers. Also referred to as a price leader.

loss leader

Retail; ignore

A pricing strategy where a particular item is sold below cost in an effort to stimulate other, more profitable sales. For example, during the Thanksgiving season, turkeys are ...

loss leader

Economy; International trade

A loss leader is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services.

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