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achievement motivation
According to D.C McClelland, the need to perform well or achievement motivation significantly determines a person's effort in reaching some given standard of excellence in comparison with competitors. It is a major determinant of entrepreneurial activity and a cause of rapid economic growth when widely dispersed in a society. McClelland's views have been criticized as providing an explanation in terms of characteristics of individuals while neglecting social structural factors.
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- Part of Speech: noun
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- Industry/Domain: Sociology
- Category: General sociology
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