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Advertising campaign

The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.

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Related terms

Advertising Campaign
Economy; Economics

a planned program of advertising with particular objectives.

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The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.

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the measurement of the success of a planned program of advertising in terms of sales, increased product awareness, wider distribution or other program objectives.

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a related selection and execution of IMC activities to achieve marketing communication objectives.

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