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allotment
The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated displays that will vary by market size and population.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
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- Acronym-Abbreviation:
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